How it works and pricing
Start with a free report. Decide what's next when you've read it.
Every club starts in the same place: a short questionnaire and a personally reviewed AI Opportunities Report. Many clubs then start on the quick wins on their own. If you'd like support, the options and prices are all here, with nothing hidden.
Step by step
From questionnaire to a 90-day plan
- About 5 minutes
Tell me about your club
Four short steps, nearly all tick boxes: your top three headaches first, then your club, then where you are with AI and how ready the club is. Nothing about your members or staff.
- Instantly
Your score and three tips
Your AI Readiness Score out of 100 is worked out from five things: AI in use today, data protection and AI rules, how your committee feels, the systems you can get data out of, and how soon you want to start. Budget is optional and doesn't count. It measures readiness, not how well the club is run.
- Within 3 working days
Your report and walkthrough
I review your answers and what your club publishes, then send the report. If you'd like, we walk through it together in 20 minutes. The walkthrough is optional. No hard sell: you get the report either way.
Inside the report
Organised around the real job of running a club
The report follows the 11 core competencies the Club Management Association of Europe (CMAE) sets out for club managers. ExperAInces is independent and not affiliated with or endorsed by CMAE. For each one it scores the opportunity, suggests practical uses with an honest effort and impact rating, gives an example prompt you can try, and notes the risks, especially around member data.
You don't need to do everything. The quick wins show where to start, and the 90-day plan is designed to get there without new software or a big budget.
The 11 competencies
- Club Governance
- Inter-personal skills
- Leadership
- Accounting, finance & data analytics
- Human & professional resources
- External & Governmental Influences
- Food & Beverage Management
- Golf, sports, recreation & wellness
- Facilities management
- Membership & Marketing
- Information Technology
After the report
Ongoing support, if you want it
Three levels of support. Essentials, Professional and Partner run for 12 months. If it isn't working, you can stop at 90 days. Prices are per club, per month, and exclude VAT.
Essentials
£395
a month
For smaller clubs wanting their own workspace and a monthly call.
- AI policy, "never paste" rules and prompt packs by competency
- Monthly AI briefing, reviewed by me
- Private club workspace for non-personal documents
- Monthly group call with me
- Monthly club playbook
- Email Q&A within 2 working days
Professional
£1,250
a month
For staffed golf and proprietary clubs.
- Everything in Essentials
- Named adviser and a 45-minute monthly call
- One priority built for you each month
- Quarterly committee or board update (remote)
- Tailored AI governance
- Email Q&A within 1 working day
- On-site visits as an add-on (£1,500 a visit plus travel)
Partner
£2,750
a month
For larger golf, country and city clubs.
- Everything in Professional
- A 60-minute monthly call and up to two priorities built each month
- Monthly board pack and AGM support
- Full AI governance set-up and review
- Two on-site days a year included (UK)
- Same-working-day email Q&A
Coming in 2027: a lower-cost, month-to-month option for volunteer-run and smaller clubs. Ask to join the waiting list.
How the monthly support works
One priority a month, done properly, adds up
Pick one job, not ten. Clubs get value from changes that stick, not from a burst of activity that fades.
- Start of the month
Agree one priority
We pick one priority from your report, with one measure the committee will understand.
- During the month
Set it up properly
Prompts, templates, rules and training for the people involved, with a named person checking every output.
- End of the month
Review, then pick the next
We look at the result against the measure, keep what works, and choose the next priority.
A useful question to ask any adviser, including me: "What will we be able to do ourselves at the end of this that we can't do now?"
One-off options
Not ready for a subscription?
Board or committee AI session
A focused session for your committee or board: what AI can and can't do for the club, the risks, and the rules to agree first. Often the best first step when opinions are mixed.
Half-day staff workshop
Hands-on training for your team on safe, approved prompts for the jobs they actually do, from the office to the bar.
Paid fast-track report
The AI Opportunities Report without waiting for a free place, or for clubs outside Europe.
All prices exclude VAT.
How the service works
AI does the production. I own the judgement.
AI does the research and first drafts. I review everything your club will rely on, and I handle every call and board presentation myself. Anything touching legal, HR, safeguarding, health and safety, allergens or finance is flagged for a competent person to check.
The ground rules, in every engagement
- No member or staff personal data goes into public AI tools
- No personal data about members or staff goes into AI tools
- A named person checks every AI output before it's used
- Results reported to the committee as measures, not technology
The first step is free and takes about five minutes
Six free reports a month. When they've gone, the paid fast-track is £995 excluding VAT.